MOSH Brain + Body Fuel is a protein bar designed by Maria Shriver and Patrick Schwarzenegger. As Lead Creative at MOSH I led the company through a design and rebranding. I touch all creative for every department in the company - Brand Marketing, Digital Marketing, Retail and Operations.
Art direction for all Sugarfina’s campaigns and product innovation. Worked with in-house photographer and prop stylist to execute all photography for web, social and retail assets. Managed timelines and shoot schedule in order to deliver assets on time.
Design and Art Direction for 3 iterations of the Sugarfina Holiday Catalog. This was Sugarfina’s first direct mail project. Along with highlighting holiday product the objective was also to establish brand awareness.
Designed and oversaw production of Sugarfina retail windows as well as all in-store signage.
I assisted in design of inline and endcap displays for the Honest Beauty launch at approx 800 Target stores. I also assisted in the design of Honest Company retail signage and displays including a build out at Buy Buy Baby.
Updated shoe box design was created and implemented for use in the Spring 2016 season. The refresh was intended to simplify and elevate the previous box design. I also assisted in the design of TOMS retail and tradeshow graphics and signage.
Styled shoes, bags and eyewear for various projects such as lookbooks and seasonal assets.
Design and production of TOMS Spring 2015 Catalog.
Art direction by Jessica Tan
